HOW TO WRITE A POWER PACKED SALES LETTER

Ninety percent of you who will read this report will at some
time get involved in marketing by direct or response mailing.

Whether you solicit through mailing lists or have people write
to you for information, there is one thing you must do to make
the most of your investment, and that is to write a sales
letter.  If you send only the material requested, you will
drastically decrease your chances of success.

Most of you have by now seen the world famous Edward Green
marketing letter, one of the most successful quasi-legal pyramid
plans of all time.  It is an absolute masterpiece of
salesmanship, and when all five of the recommended pages are
included in the mailing, it bull-baffles so many people that a
great  number of its users do make money with it.

We do not recommend you try it, however, since it does not offer
dollar value and puts you in a very poor light when you do have
something to offer later that does give good value.

The personal sales message is the most vital piece of any direct
or response marketing campaign.  Write a good one and you can
literally make a fortune.  Write them regularly and you can make
excellent money helping others to make fortunes.  Good sales
letters from professional direct mail agencies can cost anywhere
from $1,000 to $10,000.

If you've never written one of these letters, we'd like you to
try an exercise before proceeding with the rest of this article.

First, write a letter from 300 to 500 words long explaining to
your friend cross-country why you got involved in the best
program you have right now and why it might be something he
would like to try.

Next write a letter of the same length explaining to a mail
order dealer this program you have right now and why it would be
good for him and why you'd like him to get involved.

This is a deadly serious request, and to prove it, we're
stopping the article right here and continuing it under another
title on the next page.  For your own sake, write those letters!

SUPER TIPS - PART 2

We hope by now you have the two sales letters we asked you to
write.  We'd like you now to place them side by side and
carefully note the differences in the two letters.  If you're
not experienced with this, you will notice immediately that you
gave both the fictitious mail orders dealer and your faraway 
friend different reasons why they will like your opportunity. 
Excellent!  Because the most effective sales letter for both
your friend and your dealer will be somewhere in the middle.

For the time being, don't worry about the grammar or structure
of the letter, for it's the content and presentation that's
important.

We gave you a word limit because the letter should be short to
keep the reader's attention.  Many of the people you reach via
direct or response mailing receive loads of offers every week. 
They have to in order to keep up with the state of the industry.
 And they're not going to sit through a lengthy explanation
unless you grab them at the start.

What you do is focus on the single most important benefit the
owner will enjoy from it.  It doesn't stop there!  You've got to
tell the client about the benefit in an interesting, let's say,
compelling way.
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HOW TO WRITE A POWER PACKED SALES LETTER

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